I think I've trained myself to ignore those ads the way I do with print media, but part of the reluctance to click through though is also a deep-seated suspicion that, by doing so, I'll inadvertently download spyware to my computer. Early Internet User Aversion Therapy, maybe, like scaring a cat badly when it's little can sometimes leave a lifelong fear of whatever it was.
So, yeah, I'm one of those people who never, ever clicks through, even if it's to look at a site I later type manually into my browser.
The only time I click on an add is when I do it accidentally. Usually it means that a certain princess baby has been hitting buttons on mommy's laptop.
I never, ever click ads, for pretty much the same reason as tesserae - I just don't trust them and I don't trust what cookies are being put on my computer if I do. If I really want to see a company's website after seeing the ad, I will search for the website independently.
I understand the subliminal effect of ads though, even if you're not clicking on them or even actively looking at them, they're still in the peripheral vision and they're still being registered by the brain. Of course how the metrics of that could possibly be measured, I have absolutely no idea.
Its the first part, how to track browsing and purchasing habits, without breaching individual's privacy, that I don't understand. I certainly don't want anyone spying on my purchasing habits, any more than I want spyware installed on my computer.
Having people voluntarily agree to have their browsing and purchasing habits tracked, generally in exchange for some sort of compensation. Someone who is not quite as privacy-minded will generally think of this as free money.
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So, yeah, I'm one of those people who never, ever clicks through, even if it's to look at a site I later type manually into my browser.
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I understand the subliminal effect of ads though, even if you're not clicking on them or even actively looking at them, they're still in the peripheral vision and they're still being registered by the brain. Of course how the metrics of that could possibly be measured, I have absolutely no idea.
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Expose test population 1 to ads for a brand. Don't expose test population 0 (the control).
See what both test populations do in regard to that brand after exposure.
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