denise: Image: Me, facing away from camera, on top of the Castel Sant'Angelo in Rome (Default)
Denise ([staff profile] denise) wrote2009-11-06 09:28 pm

(no subject)

Vindication: 8% of Internet Users Account for 85% of all Clicks

Might have more to say about this later...
kuwdora: Pooka - card 60, brian froud (Default)

[personal profile] kuwdora 2009-11-07 02:52 am (UTC)(link)
Heh.
mark: A photo of Mark kneeling on top of the Taal Volcano in the Philippines. It was a long hike. (Default)

[staff profile] mark 2009-11-07 03:51 am (UTC)(link)
Pretty interesting report. I'm pretty happy our business does not depend on other people clicking on ads to pay the bills. :-)
sara: (S2)

[personal profile] sara 2009-11-07 04:37 am (UTC)(link)
...you're not the only one. ;>
tesserae: white poppies in the sun (Default)

[personal profile] tesserae 2009-11-07 02:40 pm (UTC)(link)
I think I've trained myself to ignore those ads the way I do with print media, but part of the reluctance to click through though is also a deep-seated suspicion that, by doing so, I'll inadvertently download spyware to my computer. Early Internet User Aversion Therapy, maybe, like scaring a cat badly when it's little can sometimes leave a lifelong fear of whatever it was.

So, yeah, I'm one of those people who never, ever clicks through, even if it's to look at a site I later type manually into my browser.
aquinasprime: (Alyssa Joy)

[personal profile] aquinasprime 2009-11-07 03:23 pm (UTC)(link)
The only time I click on an add is when I do it accidentally. Usually it means that a certain princess baby has been hitting buttons on mommy's laptop.
carrie: mage holding a staff, watching off in the distance (watching)

[personal profile] carrie 2009-11-07 03:52 pm (UTC)(link)
...like how I'd love to see that study done again on a particular micropopulation... >_>
azurelunatic: a bunch of grapes on the vine (grapevine)

[personal profile] azurelunatic 2009-11-07 11:56 pm (UTC)(link)
Indeed.
downtide: shore birds (Default)

[personal profile] downtide 2009-11-07 06:52 pm (UTC)(link)
I never, ever click ads, for pretty much the same reason as tesserae - I just don't trust them and I don't trust what cookies are being put on my computer if I do. If I really want to see a company's website after seeing the ad, I will search for the website independently.

I understand the subliminal effect of ads though, even if you're not clicking on them or even actively looking at them, they're still in the peripheral vision and they're still being registered by the brain. Of course how the metrics of that could possibly be measured, I have absolutely no idea.
azurelunatic: A glittery black pin badge with a blue holographic star in the middle. (Default)

[personal profile] azurelunatic 2009-11-07 11:58 pm (UTC)(link)
Track the purchase and browsing habits of two otherwise identical test populations.

Expose test population 1 to ads for a brand. Don't expose test population 0 (the control).

See what both test populations do in regard to that brand after exposure.
downtide: shore birds (Default)

[personal profile] downtide 2009-11-08 11:52 am (UTC)(link)
Its the first part, how to track browsing and purchasing habits, without breaching individual's privacy, that I don't understand. I certainly don't want anyone spying on my purchasing habits, any more than I want spyware installed on my computer.
azurelunatic: A glittery black pin badge with a blue holographic star in the middle. (Default)

[personal profile] azurelunatic 2009-11-08 12:34 pm (UTC)(link)
Having people voluntarily agree to have their browsing and purchasing habits tracked, generally in exchange for some sort of compensation. Someone who is not quite as privacy-minded will generally think of this as free money.